The main objective of the Chestny ZNAK track & trace system is to guarantee the authenticity and declared quality of goods being purchased by customers
Chestny ZNAK — the Unified national track & trace digital system, created by the Center for Research in Perspective Technologies to implement global projects in the digital economy
As the state-authorized operator, the Center for Research in Perspective Technologies assigns a unique code (Data Matrix or another kind of marking) to each product, and then the manufacturer or importer places the code on the product packaging
The digital code serves as a passport that cannot be lost or forged. It makes it possible to trace the entire journey of the product at each stage, from plant to consumer
The track & trace system records the transfer of goods along the entire logistics chain, including when the code is checked at the store when goods are placed on the shelf, which eliminates the possibility of introducing counterfeit goods
When the goods are sold via the online cash register, the system prevents counterfeit goods from being sold
The Chestny ZNAK application, which will soon be available, will allow you to easily check all the relevant information on a product and check its legality so that you can purchase only verified, high-quality products for yourself and your loved onesWITHOUT FAKES
Control at all product flow stages
Public control by consumers, before and after buying the goods
Verification at the online cash register, even in offline mode, when removing goods from circulation
The use of the Data Matrix code placed on the goods packaging makes it possible to effectively combat counterfeit goods and contraband, protect legal businesses and consumers, and also allows the state to increase tax collection
The Data Matrix code is divided into two parts: the ID code, which determines the product's position in the track & trace system and in the unified catalogue of goods, and the verification code or crypto-tail, which is generated by the operator using domestic cryptography technologies
Recording the movements at each stage in the Chestny ZNAK track & trace system prevents the appearance of product clones and also prevents goods from being repeatedly brought to market, including those with an expired shelf life