About Chestny ZNAK

The main objective of the Chestny ZNAK track & trace system is to guarantee the authenticity and declared quality of goods being purchased by customers

About Chestny ZNAK

Chestny ZNAK — the Unified national track & trace digital system, created by the Center for Research in Perspective Technologies to implement global projects in the digital economy


CRPT is a joint project of USM, Rostec State Corporation, and A. Galitsky's Elvis-Plus Group. The system operates based on a public-private partnership.

The manufacturer assigns a digital code to goods
The manufacturer assigns a digital code to goods

As the state-authorized operator, the Center for Research in Perspective Technologies assigns a unique code (Data Matrix or another kind of marking) to each product, and then the manufacturer or importer places the code on the product packaging

The entire product journey is recorded at each stage
The entire product journey is recorded at each stage

The digital code serves as a passport that cannot be lost or forged. It makes it possible to trace the entire journey of the product at each stage, from plant to consumer

The product code is scanned at the store, and then the goods are placed on the shelf
The product code is scanned at the store, and then the goods are placed on the shelf

The track & trace system records the transfer of goods along the entire logistics chain, including when the code is checked at the store when goods are placed on the shelf, which eliminates the possibility of introducing counterfeit goods

The goods are sold at the cash register, and the message «the code has left circulation»
The goods are sold at the cash register, and the message «the code has left circulation»

When the goods are sold via the online cash register, the system prevents counterfeit goods from being sold

The whole truth about the goods in the mobile application
The whole truth about the goods in the mobile application

The Chestny ZNAK application, which will soon be available, will allow you to easily check all the relevant information on a product and check its legality so that you can purchase only verified, high-quality products for yourself and your loved onesWITHOUT FAKES

Soon at App Store
Soon at Google Play

Guarantee of authenticity

The digital marking code is uniqueThe digital marking code is unique, unrepeatable, cannot be stolen and is easy to apply to any type of packaging
  • Product ID code (open part of the code)
  • Verification code (crypto-tail)
Unified solution for all product typesUnified solution for all product types
Marking protection from plant to consumer using cryptography
Marking protection
Marking protection
Marking protection
Cryptography = information safety
Control at all product flow stages

Control at all product flow stages

Public control by consumers

Public control by consumers, before and after buying the goods

Verification at the online cash register

Verification at the online cash register, even in offline mode, when removing goods from circulation

Data Matrix code

The use of the Data Matrix code placed on the goods packaging makes it possible to effectively combat counterfeit goods and contraband, protect legal businesses and consumers, and also allows the state to increase tax collection

The Data Matrix code is divided into two parts: the ID code, which determines the product's position in the track & trace system and in the unified catalogue of goods, and the verification code or crypto-tail, which is generated by the operator using domestic cryptography technologies

Recording the movements at each stage in the Chestny ZNAK track & trace system prevents the appearance of product clones and also prevents goods from being repeatedly brought to market, including those with an expired shelf life

Benefits for everyone

  • Confidence in buying legal and high-quality goods
  • Protecting life and health
  • An instrument of public control and consumer rights protection
  • Increase in revenue and competitive advantage for legal businesses
  • Process optimization and cost reduction
  • Access to data on product flow along the logistics chain
  • Reduction of the «illegal» market and increase in labor productivity
  • Increase in tax and customs duties
  • Savings of the budget allocated to ensuring control of commodity markets
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